Analysis of the Influential Factors on the Consumers’ Purchase Intentions of POP MART

Fashion toys are a multi-element concept that incorporates art, design and painting, The POP MART (PM) become one of the most fashionable toy brands worldwide. This paper examined reasons PM 's blind box products have very popular in recent years, terms marketing mix theory, why more young people also becoming willing to buy boxes. In addition, this used SWOT conduct comprehensive analysis PM, which showed not only has unique advantages product IP, such as cooperation with well-known brand but analyzed trend chart market, clearly shows market potential grow, so if wanted their better attract people's attention, they need constantly improve for customers, eventually broaden business.